General
@methode – some people don’t give a crap about SEO@dannysullivan – we call those people “developers”#smx #11a
— Greg Gifford (@GregGifford) June 13, 2017
My notes from the @methode AMA keynote at #SMX pic.twitter.com/DkJdW6RFD1
— Rhoadey (@Rhoadey) June 13, 2017
BREAKING: Periodic Table of #SEO Success Factors: 2017 edition released! More at #SMX Advanced! https://t.co/47ZqyrNCoG via @dannysullivan pic.twitter.com/F12rkgiB95
— SearchMarketingExpo (@smx) June 12, 2017
Featured Snippets
Featured snippets are important to us. We’re working hard on the quality. Many are read on voice devices now. @methode #smx
— Patrick Stox (@patrickstox) June 13, 2017
Will we get stats on featured snippets for our site? Loooooong pause. “We are not actively working on that.” @methode #smx
— Marie Haynes (@Marie_Haynes) June 13, 2017
So @methode bosses at Google doesn’t want to release featured snippets data in Google Search Console. #smx
— Barry Schwartz (@rustybrick) June 13, 2017
So @dannysullivan says we should all tweet at @google and tell them we all want more data on our featured snippets. Help us improve! #smx
— Marie Haynes (@Marie_Haynes) June 13, 2017
HTTPS
At one point G *may* increase the https benefit, but for now it’s a tiny boost. @methode #smx
— Marie Haynes (@Marie_Haynes) June 13, 2017
The boost you get for speed is comparable to the one you get for https: more like a tie breaker. @methode #smx
— Jennifer Slegg (@jenstar) June 13, 2017
Switching to https? If a large site, move in sections. This is for damage control if there are issues. @methode #smx
— Jennifer Slegg (@jenstar) June 13, 2017
HTTPS adoption differs greatly by industry due to different needs. This ranking factor shouldn’t be generalized. #SMX #12A
— Kammie Jenkins (@Kammie_Jenkins) June 13, 2017
Ranking
Content, links (not paid), marketing your content. Nothing has changed, this is how you rank. @methode #smx
— Patrick Stox (@patrickstox) June 13, 2017
Rankbrain allows us to understand better which result would be the best for the user query based upon historical search data. @methode #smx
— Jennifer Slegg (@jenstar) June 13, 2017
Page Authority is a better predictor of rankability than Domain Authority@itsleslieto #smx #12a
— Greg Gifford (@GregGifford) June 13, 2017
Social
Linkedin ads have crappy impressions & CTR is low, but ppl who click are super engaged. @danaditomaso #SMX
— Marie Haynes (@Marie_Haynes) June 13, 2017
Algo Updates & Penalties
@methode can confirm that the mobile intrusive interstitial penalty rolled out#smx #11a
— Greg Gifford (@GregGifford) June 13, 2017
Keep buying links and at one point “we’re not going to like it any more”. That’s an example of over optimization. @methode #smx
— Marie Haynes (@Marie_Haynes) June 13, 2017
Google is currently entirely rewriting the algo parts that handle page speed to only consider mobile sites (no desktop anymore) #SMX
— Bastian Grimm (@basgr) June 13, 2017
Many of those big article sites people are selling links on? Those links are worthless. Ie Forbes / “high DA sites” @methode #smx
— Jennifer Slegg (@jenstar) June 13, 2017
Is user engagement a factor? “We use it as a metric for a number of things such as how well the algos are doing.” @methode #smx
— Marie Haynes (@Marie_Haynes) June 13, 2017
So @methode says Google does a great job at ignoring links, and they manual actions are not as harsh b/c they are really good at it. #smx
— Barry Schwartz (@rustybrick) June 13, 2017