Mobile
The do’s and don’t of mobile site navigability via @itsleslieto #smx @smx pic.twitter.com/oJa6Z2x0tB
— Dave DiGregorio (@deegs20) October 25, 2017
“People don’t convert on mobile” is not an absolute. They will if you make it easy – @itsleslieto at #smx pic.twitter.com/xnkswSMlEK
— Stone Temple (@stc_corp) October 25, 2017
If you have a mobile responsive site, you are ready for the mobile first index @methode #smx
— Stone Temple (@stc_corp) October 25, 2017
AMP pages won’t see any change in Mobile First Index unless main content changes in some way.
— Dan Leibson (@DanLeibson) October 25, 2017
The history of mobile first in a single slide from @methode #smx pic.twitter.com/TG56hDngHR
— Damian Rollison (@damianrollison) October 25, 2017
The timeline for #mobilefirst rollout depends in part on how many sites are ready for it. @methode @ #smx pic.twitter.com/Es4WYmj1IS
— Stone Temple (@stc_corp) October 25, 2017
“It is preferable to have a responsive site in the new mobile index, but a mobile site is fine.” –@methode #SMX pic.twitter.com/wxKLgow86e
— SEMrush (@semrush) October 25, 2017
Worried about Mobile First? Straight answer from @methode @smx – “Don’t Freak Out.” pic.twitter.com/gMNybpGGZo
— Christopher Short (@Shortoutloud) October 25, 2017
Live ?: SEO For Google’s Mobile-First Index & Mobile-Friendly World @smx @methode @BermanHale @itsleslieto @rustybri https://t.co/492wwRYPC9
— Andy Simpson ? (@ndyjsimpson) October 25, 2017
Technical SEO
The best source to check the latest updates on the structured data https://t.co/6E6fiy3q2K by @aaranged – shared by @stonetemple #smx #seo pic.twitter.com/3JdMef8uyy
— SEMrush (@semrush) October 25, 2017
AMP pages support json, microdata, open graph, and twitter cards #smx @smx pic.twitter.com/Sp0tGAl8Y6
— Dave DiGregorio (@deegs20) October 25, 2017
JSON-LD: Google’s recommended way to implement structured data. Separates SD from html code. MUCH cleaner. @stonetemple at #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
For site migrations, you’ll need an arsenal of tools. Crawling, log files, analytics & more. @DeepCrawl and @screamingfrog @basgr #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
Gather all top URLs before the migration, track your rankings (benchmark). Have data BEFORE it happens @basgr at #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
Site migration tips and tools: ?Consider your crawl budget, ?check the health of your website and ?do the cleanup – @basgr #smx #siteaudit pic.twitter.com/Avql1kSRof
— Olga Andrienko (@Olgandrienko) October 25, 2017
Site migration tip: monitor your keyword ranking daily
Tool: Position Tracking tool in @semrush @basgr @peakaceag #smx #seotips pic.twitter.com/8Oct9wSCEZ— Olga Andrienko (@Olgandrienko) October 25, 2017
Only 31% of websites are using Schema (via @SWallaceSEO). Sounds like many are missing opportunities! #SMX
— Whitney Hill (@wirelesswhitney) October 25, 2017
Heard on a panel at #SMX that AMP could have a promising future and soon AMPages will have all the capabilities of HTML ones. #SEOpub
— Clayburn Griffin (@Clayburn) October 25, 2017
Content
Cool trick to see if Google trusts the quality of your site yet: do site search vs normal search. Different?#smx @stonetemple @JohnMu @smx pic.twitter.com/5VmSzjiTcU
— Dave DiGregorio (@deegs20) October 25, 2017
Featured Snippets
Between 12-15% of all searches yield featured snippets. ?#smx @smx @glenngabe pic.twitter.com/ka9lKD2Jjc
— Dave DiGregorio (@deegs20) October 25, 2017
What’s bigger & badder than featured snippet? ?a featured video!
Check queries that trigger featured videos in @semrush – @glenngabe #smx pic.twitter.com/QkzRZlY7nB— Olga Andrienko (@Olgandrienko) October 25, 2017
‼️Remember – featured snippets change based on queries in real-time and evergreen content can be replaced – @glenngabe #smx #googlesearch pic.twitter.com/UC2wxbNz2f
— Olga Andrienko (@Olgandrienko) October 25, 2017
How to score a featured snippet. @glenngabe #smx pic.twitter.com/nufjtOO18b
— Ari Finkelstein (@arifinkels) October 25, 2017
TOP tool for featured snippets ? @semrush
?SERP features report in analytics
? Position Tracking tool
?SEMrush Sensor@glenngabe #smx pic.twitter.com/wCLfDjfUx0— Olga Andrienko (@Olgandrienko) October 25, 2017
Social
Structured data in Facebook Instant Articles: the article has to have title, description and image in the open graph – @stonetemple #smx pic.twitter.com/vjMJVnj4ig
— Olga Andrienko (@Olgandrienko) October 25, 2017
Social & SEO: you receive extra real estate with your Twitter account in the SERPs. Google has the Twitter firehose @swallaceseo at #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
97% of searches on Pinterest are non-branded. You should optimize your boards & pins. Can use for kw research too @swallaceseo at #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
41% of users will unfollow a brand if content is irrelevant.
? You need to get your message right.#SMX @smx @SWallaceSEO pic.twitter.com/8vQryYIBid
— Dave DiGregorio (@deegs20) October 25, 2017
Paid Search
Google recommends 3-5 ads per group to help better match user intent. #smxeast #smx
— Amanda Farley (@AFriedt) October 25, 2017
At @smx #learningwithgoogle @SEOVabMedia pic.twitter.com/0X67f4VnoF
— SEO Vab Media (@SEOVabMedia) October 25, 2017
General
The idea that SEO is dead is like the walking dead. It keeps coming back (really never left). 🙂 @chiefmartec at #smxeast
— Glenn Gabe (@glenngabe) October 25, 2017
In 2017, there are over 5,000 #Martech companies. @chiefmartec #SMX #smxeast
— Michael Splittgerber (@MikeSplit) October 25, 2017
The growth of Martech in 2017 is definitely not slowing down! @chiefmartec #smx pic.twitter.com/r7bIBeKLXB
— Christopher Short (@Shortoutloud) October 25, 2017
.@chiefmartec gives 9 reasons why search marketers make awesome MarTech leaders #smx pic.twitter.com/OlRzaN6jvC
— Vanessa Penagos Pino (@VanessaMP) October 25, 2017
80% of brand will use #chatbots for customer interactions by 2020. pic.twitter.com/lIdz4cjZRJ
— MrAguilar (@MrAguilar_) October 25, 2017
“Worry about what is being put out on your brand” –@MerryMorud #SMX pic.twitter.com/JYUNGSolb5
— SEMrush (@semrush) October 25, 2017
Randomness
I hope my wife doesn’t see this. @purnavirji #smx #smxeast #chatbots pic.twitter.com/hcvSBdVOVE
— Joe Martinez (@MilwaukeePPC) October 25, 2017
The Google donut wall! ???#smx @smx pic.twitter.com/MeNtjfjc63
— Dave DiGregorio (@deegs20) October 25, 2017
.@rustybrick vs @methode is better than Mayweather vs McGregor. #smx
— Ari Finkelstein (@arifinkels) October 25, 2017
Thanks @google for this awesome phone charger and keeping me connected @smx #SMX #GoiPM pic.twitter.com/BEnghEdtAz
— Albert Arguelles (@iPM_Albert) October 25, 2017