Utilize Social Media Outlets To Engage With Fans
Facebook Twitter & Instragram
Social media is all about connecting with the right people at the right time. This can be done in three ways: by writing your own engaging content that starts a conversation, sharing (curate) other quality content found on the web and including your thoughts, or joining an existing conversation by providing feedback or answering questions. All of which are highly effective ways of reaching your fan base, customers, clients, etc.
First and foremost, you need to find your niche – your little corner of the internet that you feel comfortable in. If you start out by blindly posting and sharing without any purpose, you will get lost, and so will your content. Figure out: Are you B2B or B2C? Are you trying to sell products, push content, or educate? What persona is your target audience? How often should you post? What are people in your industry actually interested in reading about? When are those people the most active? Social media success does not happen overnight – it takes time to organically build up your audience and readership.
Facebook, Twitter and Instagram will be the three platforms that you’ll want to target – all of which have their own quirks that you’ll need to get used to. Instagram is pictures and videos, Twitter is status updates with a character threshold, and Facebook is all of that plus more.
I can help you find your niche. Contact me today and we can take a look at how to attract new customers, leads and readership through social media.