Rankings
Technical stuff will always be important, but the key to ranking well is making your site the best of its kind@marie_haynes #smx #21a
— Greg Gifford (@GregGifford) June 14, 2017
Disney unpublished pages that got no organic traffic and got a huge boost in traffic as a result of better rankings@jeffreypreston #smx
— Greg Gifford (@GregGifford) June 14, 2017
Mobile results seem to change more than desktop. News, sports, and entertainment seem to change the most. @Olgandrienko #smx #21a
— Patrick Stox (@patrickstox) June 14, 2017
.@Marie_Haynes says she has not seen a single site gain rankings from doing a disavow since real time Penguin. #smx
— Jennifer Slegg (@jenstar) June 14, 2017
Do a site: search for your site in google, then scroll through and click “view omitted results” to find thin content@Marie_Haynes #smx
— Greg Gifford (@GregGifford) June 14, 2017
Content that is javascript dependent may be indexed, but often doesn’t rank as well. @Suzzicks #SMX
— Marie Haynes (@Marie_Haynes) June 14, 2017
Your SEM team needs to know which terms you’re struggling with in organic and bid strongly on them@suzzicks #smx
— Greg Gifford (@GregGifford) June 14, 2017
Featured Snippets
You can recognize when you’re competing for a featured snippet if your regular snippet has 3 or more lines of text@ericenge #smx #22a1
— Greg Gifford (@GregGifford) June 14, 2017
Rough estimation on my part: featured snippets up ~70% in last two years (from @ericenge’s slides) #smx
— David Mihm (@davidmihm) June 14, 2017
No evidence schema is a requirement for a featured snippet. @ericenge #smx #22a1
— Patrick Stox (@patrickstox) June 14, 2017
According to his research, @ericenge says 93.3% of featured snippets come from blog posts #smx #22a1
— Greg Gifford (@GregGifford) June 14, 2017
If in position #6, it is easier to get to position zero than to get to #1@ericenge #smx #22a1 #SEO
— Brooke Fritz Willard (@bfritzie) June 14, 2017
broad market data on featured snippet sources:
50.8% paragraphs
27.2% bullet lists
2.9% table
19.1% other@ericenge #smx #22a1— Greg Gifford (@GregGifford) June 14, 2017
Wanna steal a featured snippet? Look at auto-suggest results and “people also ask” results to know what people search for@ericenge #smx
— Greg Gifford (@GregGifford) June 14, 2017
The keys to getting into the featured snippet. Identify questions through “people may ask” on google #SMX pic.twitter.com/JAVc3fKcVv
— Chloe Yeung (@seo_chlo) June 14, 2017
Trying to rank for f.s.? Revise a portion of text on the page so that it answers the common questions asked. @stonetemple #SMX
— Marie Haynes (@Marie_Haynes) June 14, 2017
Social
Does social sharing impact SEO? Google is not likely to implement an algorithm that is dependent on FB, etc. @stonetemple #SMX
— Marie Haynes (@Marie_Haynes) June 14, 2017
.@dannysullivan says that SEL considers social a ranking signal. May be that the visibility in social can lead to engagement,links,etc. #SMX
— Marie Haynes (@Marie_Haynes) June 14, 2017
Voice Search
To start optimizing for voice assistants, you have to understand key moments that drive users to action@isobar #smx #22a2
— Greg Gifford (@GregGifford) June 14, 2017
Keywords are actually questions! Think about what you’d ask. Conversational, tend to be longer, more contextual. @navneet_s_virk #smx #22a1
— Brooke Fritz Willard (@bfritzie) June 14, 2017
Regarding voice search, keywords are questions, just more conversational and contextual. @navneet_s_virk #smx #22a2
— Patrick Stox (@patrickstox) June 14, 2017
Screens on voice search platforms like the new version of Amazon echo are going to be huge for voice purchases @Isobar #SMX
— Chloe Yeung (@seo_chlo) June 14, 2017
Algo Updates & Penalties
.@semrush has tracked 28 algo changes this year, 24 were unconfirmed. @Olgandrienko #smx
— Jennifer Slegg (@jenstar) June 14, 2017
Aggressive advertising, thin content, low quality content and UX issues common features among penalized sites @Olgandrienko #SMX
— Chloe Yeung (@seo_chlo) June 14, 2017
.@Marie_Haynes does not recommend using the disavow unless you are hit with a manual action. #smx
— Jennifer Slegg (@jenstar) June 14, 2017
HTTPS
HTTPS: Do it, says everyone. #smx
— Jennifer Slegg (@jenstar) June 14, 2017
Analytics
You have to pay daily attention to your data:
– search visits
– SERPs
– Rankings@jeffreypreston #smx #21a— Greg Gifford (@GregGifford) June 14, 2017
Segment data in analytics: page types, templates, local vs global, live blog vs evergreen, high traffic vs long tail. @jeffreypreston #smx
— Jennifer Slegg (@jenstar) June 14, 2017
General
Very cool breakdown of tools that track SERP volatility. @Olgandrienko #smx #21a pic.twitter.com/nQyg9tM2Xh
— Patrick Stox (@patrickstox) June 14, 2017
Wanna monitor competitors? Use @semrush or @Searchmetrics @rustybrick @Olgandrienko #smx
— Greg Gifford (@GregGifford) June 14, 2017
Make your site so good that Google should be embarrassed not to show it. @rustybrick #smx #21a
— Patrick Stox (@patrickstox) June 14, 2017
If you change urls, rather than redirecting, see if you can get the linker to change the link. @stonetemple #SMX
— Marie Haynes (@Marie_Haynes) June 14, 2017
For blog content, @dannysullivan says it is more important to have dates (and is expected) and @stonetemple agrees on that. #smx
— Jennifer Slegg (@jenstar) June 14, 2017
one thing to improve your site?
make it faster – @jeffreypreston
better content – @stonetemple #smx
— Greg Gifford (@GregGifford) June 14, 2017
SEO things to work on? Speed, featured snippets, automated reports. #smx
— Jennifer Slegg (@jenstar) June 14, 2017