Content
@marktraphagen passionately talking about the importance of not just good content but 10x Content! #SMX #smxeast @smx @stonetemple pic.twitter.com/mzr2n5iLqQ
— Andy Simpson 🔍 (@ndyjsimpson) October 24, 2017
Highly effective content is:
1️⃣ Useful
2️⃣ Aligned
3️⃣ Unique#smx @smx @stonetemple#contentmarketing #seo pic.twitter.com/TddWL79Yhu— Dave DiGregorio (@deegs20) October 24, 2017
Adding meaningless content on an ecommerce page? Don’t kid yourself. Google has gotten very good at discounting that. @stonetemple #smxeast
— Glenn Gabe (@glenngabe) October 24, 2017
Live 🎥: The Ultimate Content Panel from @smx East 2017#smx #smxeast @Outbrain @OnlineGeniuses https://t.co/5uv2dNji8X
— Andy Simpson 🔍 (@ndyjsimpson) October 24, 2017
Technical SEO
65% of domains in top-3 for high volume keywords are already secure @semrush #smx @smx pic.twitter.com/Z5ZKemQuec
— Dave DiGregorio (@deegs20) October 24, 2017
Here’s another good tool for diagnosing site speed issues: https://t.co/xrhUDADUww
h/t @herndon for the reco #SMX @SMX #SEO pic.twitter.com/Z5NWNDVSFq
— Dave DiGregorio (@deegs20) October 24, 2017
Machine learning won't blow up SEO. But Google will use it to better accomplish what they were already doing. @stonetemple #smxeast
— Glenn Gabe (@glenngabe) October 24, 2017
Having a fast mobile website is critical now! Check your site speed now with https://t.co/EE1KyDCEoj #sitespeed #website #smx pic.twitter.com/MP2oXCRkDu
— SEMrush (@semrush) October 24, 2017
Focus on optimizing the pages Google is actually crawling (via @botify) #SMX #SEO pic.twitter.com/Lv0uwHfg4F
— Whitney Hill (@wirelesswhitney) October 24, 2017
Rankings
Insightful presentation by @olgandrienko at #SMX #11A on the most important #SEO ranking factors. pic.twitter.com/VWcqnILnj5
— Whitney Hill (@wirelesswhitney) October 24, 2017
“Check your competition and make sure they don’t outperform in terms of length/amount of words – but keep it relevant.” –@Olgandrienko #SMX pic.twitter.com/isKOXOzdi4
— SEMrush (@semrush) October 24, 2017
If Google shows >2 lines in your description then you’re a candidate for the featured snippet & have potential to get it. @stonetemple #SMX
— Ari Finkelstein (@arifinkels) October 23, 2017
Not sure why we have all these ranking factors sessions at @smx if @JohnMu said all you need is “awesomeness”.
— Ari Finkelstein (@arifinkels) October 24, 2017
Social
Troubleshoot FB pixel setup with Facebook Pixel Helper extension in Chrome – @jenkiaba #smx #13c pic.twitter.com/PcyTmHlplz
— Ginny Marvin (@GinnyMarvin) October 24, 2017
This is why search engines don’t use social media as a ranking signal. Highly read content doesn’t have high social activity #SMX #seo pic.twitter.com/ONKKbzElEb
— Dave DiGregorio (@deegs20) October 24, 2017
If you missed @Jenkiaba at #smx talking about getting dynamic with #facebookads check out the deck here https://t.co/XFalIBvLwe pic.twitter.com/REMO4U8b9x
— DragonSearch (@DragonSearch) October 24, 2017
AMP
The #AMP advantage for E-Commerce by @stonetemple at #SMX pic.twitter.com/MoCPldBOuB
— Anna Nerezova (@blv) October 24, 2017
All recipes are rich AMP cards now – @JShehata #smx #mobilesearch pic.twitter.com/c4NqYGbPbZ
— Olga Andrienko (@Olgandrienko) October 24, 2017
Over 50% of news results are AMP – @JShehata #smx data by @RankRanger pic.twitter.com/wPnYbcB3K6
— Olga Andrienko (@Olgandrienko) October 24, 2017
Content types for AMP:
📃news/posts
🍕recipes
🛍product listings
✈️ travel guides
🛒ecommerce#amp #mobilesearch #smx pic.twitter.com/HigyMPb55C— SEMrush (@semrush) October 24, 2017
Research by @jshehata: non-AMP vs. AMP. Result: AMP got 62% more traffic. Although it’s not a ranking factor, make sure you use it #smx pic.twitter.com/GzDBn2J8qU
— SEMrush (@semrush) October 24, 2017
Google #AMP takeaways by Condé Nast’s @johnshehata at #SMX pic.twitter.com/ktvywT0Gjn
— Anna Nerezova (@blv) October 24, 2017
Possibly 1st case study of AMP to drive touchpoints for local retail – @damianrollison #smx https://t.co/ttdxC6IHEX pic.twitter.com/U9akXLNEvo
— Ginny Marvin (@GinnyMarvin) October 24, 2017
Paid Search
Google: All of these are now local ad formats. New local inventory display ad unit announced #smxeast pic.twitter.com/Q9laQUCdVc
— Greg Sterling (@gsterling) October 24, 2017
Google is using Locations History Opt Ins to track offline conversions 😱#smx #google @smx
— Amanda Farley (@AFriedt) October 24, 2017
Google launching impression (no click) based store visits. New reports: distance, demographic, time lag, new v. repeat customer. #smxeast
— Greg Sterling (@gsterling) October 24, 2017
A preview of new reports coming to #Google #AdWords, debuted this morning at #SMX! 💻📱⌚️ pic.twitter.com/Nxq4A3u4a3
— Search Engine Land (@sengineland) October 24, 2017
Cool tip: use “product type” to define bidding structure for products grouped by CPC, CVR or AOV via SKU value @3qdigital #smx #11C pic.twitter.com/jpQszG8Vc0
— Ginny Marvin (@GinnyMarvin) October 24, 2017
Breakdown of Amazon search ad products from @ToddBowman68 #smx #13c pic.twitter.com/0PMfXcdpfZ
— Ginny Marvin (@GinnyMarvin) October 24, 2017
Retail is evolving. Connecting online to offline is essential for survival #smx @SPoulton #14c pic.twitter.com/n77OKVDTMX
— SS Digital Media (@ss_digitalmedia) October 24, 2017
@bigalittlea "For #attribution, cover store visits, coupon codes, keywords to customers and 360 data pass + real-time #LTV." #smx #14C pic.twitter.com/0pS9dVx5Rq
— QuanticMind (@TheQuanticMind) October 24, 2017
.@bigalittlea tackling the tough subject of #attribution. #smx pic.twitter.com/p04y0hUACN
— Joe Martinez (@MilwaukeePPC) October 24, 2017
Local SEO
Reviews and links matter the most in ‘near me’ searches @DanLeibson #SMX #localseo pic.twitter.com/g82LGk955g
— Dave DiGregorio (@deegs20) October 24, 2017
International SEO
Great recap by @aleyda on the various pros and cons for international domains #smx #12a2 pic.twitter.com/d4kiG4bddr
— Fred S. (@MrFred_S) October 24, 2017
Randomness
Looking for bffs at #smx. I see you, soulmates. pic.twitter.com/00Inq0ESzI
— Ashley (@BermanHale) October 24, 2017
The winner of this year’s ‘Cool Footwear Award’ SMX 2017 goes to….🏆@michaelb3600 @DgtlMktgGeek#SMX @smx #smxeast pic.twitter.com/gBw3p1MzGk
— Andy Simpson 🔍 (@ndyjsimpson) October 24, 2017
Ok @Majestic wins for best costume in the expo at #smxeast. 🙂 Great new additions/features this week too. pic.twitter.com/nNfRcH3pb9
— Glenn Gabe (@glenngabe) October 24, 2017
You’ve earned a drink after a day full of learning! Enjoy the #SMX Expo Hall reception, sponsored by @stonetemple! pic.twitter.com/D63ytutkDS
— Search Engine Land (@sengineland) October 24, 2017